PROPAGANDAMEDIA
AS SEEN ONCNN

10,000,000views in 90 days.Or you don’t pay.

We turn your content into thousands of clips, posted across TikTok, Instagram and YouTube.

Plan your clipping campaign

Brands, creators and artists we’ve worked with.

  • The Wizard Liz
  • Druski
  • Ken Carson
  • Sketch
  • Owning Manhattan
  • Jordan Welch
  • Bert Kreischer
  • DaddyWellness
  • Orangie
  • Abu Lahya
  • Jeremiah Brown
  • Gill Valerio
  • REN.Y.C

Campaign results.

Dreamina
74.3Mcampaign views
CapCut
18.1Mcampaign views
Propaganda Media co-founders Eddie Cumberbatch and Danilo Vasilic, the two people on the right, with the ByteDance and CapCut team at TikTok’s New York office.
Eddie Cumberbatch & Danilo Vasilic, co-founders of Propaganda Media, with the ByteDance & CapCut team at TikTok’s New York office.

Druski

120M+

views on one campaign

Comedy & entertainment

The Wizard Liz

91M

views across two campaigns

Creator

Pacinos

88.4M

campaign views

Grooming brand

DaddyWellness

71.2M

campaign views

Creator

Wispr Flow

27.5M

campaign views

AI software

How clipping works.

Inside a real Wispr Flow campaign

01 · THE SOURCE

Start with your content.

Use existing footage, or agree a content plan with us.

Tanay Kothari speaking during his original Possible podcast interview.

A 43-minute interview with Tanay Kothari on the Possible podcast.

02 · THE EDIT

We edit the clips.

Our team creates short videos and checks them against your guidelines.

03 · WE PUBLISH

13,000 clips posted.

Dedicated campaign pages on TikTok, Instagram and YouTube, separate from your main accounts.

04 · THE NEXT STEP

Give viewers a way to find you.

Tags, profile mentions and links give viewers a path to your brand, website or offer.

From our clients.

Pacinos

A REASON TO COME BACK

“We saw an initial lift in retail sales with clips directing people to CVS. Now we’re coming back for another campaign and increasing our spend.”

Erich RoaPacinos

40,000 NEW SUBSCRIBERS

“During our three-week campaign with Propaganda, my YouTube grew from 80,000 to 120,000 subscribers.”

RichieDaddyWellness

TRAFFIC TO THE FUNNEL

“Our clipping campaign drove over 9,000 clicks to our application and webinar funnels.”

IMA AcceleratorAbu Lahya’s team

REACH THAT SUPPORTS THE NEXT CONVERSATION

“Propaganda helped us grow our reach and gave us stronger numbers to put in front of potential sponsors and media outlets.”

Brandon MccaghrenPGF

CNN

Propaganda Media
on CNN.

Our co-founder Eddie Cumberbatch talks about the clipping industry.

Campaign reporting.

Track your clips, views, engagement and budget in one place.

PROPAGANDA CAMPAIGNSExample dashboard
CAMPAIGN OVERVIEW

Your campaign

Last 30 days
Total views
12.4M
Likes
486K
Comments
18.6K
Shares
42.8K

Views over time

15M10M5M0
Day 1Day 10Day 20Day 30

Campaign budget

$6,200 of $10,000

Spent 62%Remaining $3,800
Clips posted2,480

Campaign clips

TikTok · Instagram · YouTube
Captioned sample clip 1
TikTok842K views
Captioned sample clip 2
Instagram615K views
Captioned sample clip 3
YouTube428K views
Captioned sample clip 4
TikTok312K views
Captioned sample clip 5
Instagram264K views
Captioned sample clip 6
YouTube198K views
Dashboard mockup · Illustrative figures and sample clips.

Common questions.

Can I start without content?

Yes. We can help you plan what to create and agree the scope and cost on the call.

Can you run campaigns in other languages?

We currently run English-language campaigns only. We do not offer campaigns in other languages.

Who checks what gets posted?

You set the brand guidelines. Our team checks the clips against them before they go out, then reviews the published submissions. You don’t have to approve ninety clips a day.

How do you check for fake views?

We review submissions, view patterns and account analytics before approving payouts. We investigate suspicious activity and reject fraudulent submissions. We can show you that review process on the demo.

Who owns the campaign pages?

You keep the campaign pages we build in your name.

What does the guarantee cover?

Ten million views in ninety days, or you don’t pay. Before you start, we agree the campaign’s footage, guidelines and timeline with you and walk through the guarantee in the agreement.

How soon can we start?

We launch your campaign within 72 hours of signing the agreement and receiving payment.

Can this work for a company, or only a creator?

We run campaigns for both. Dreamina AI and Wispr Flow are software businesses; Pacinos is a grooming brand. We’ll look at your product and content to decide which campaign format fits.

Plan your clipping campaign.

  • 30–45 minutes with our team
  • Your goals, budget and launch plan

Campaigns start at US$10,000.

If filming or production is needed, we agree its scope and cost separately.

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Plan your clipping campaign